How to Connect with Your Audience Through Content Marketing
Content marketing isn’t just for SEO. Content is how you engage with your customer through your online presence. A good content strategy that gains an audience will help your SEO plan. Search engine rankings might get you noticed, but it’s your readers who convert to customers. Focus on customers first with your content marketing through […]
Reasons Why Black-Owned Businesses Struggle to Get Financing
Many small business owners have struggled in navigating the COVID-19 crisis in the United States, and black-owned businesses have had significantly more difficulty. A report from two members of the New York Federal Reserve have shown that black-owned businesses have fared notably worse throughout the pandemic compared to white-owned businesses. The study found that the […]
Tips for Selling on Instagram
Social media has become an international phenomenon. It has enabled people from across the globe to communicate and share lives with the touch of a button or the click of the mouse. One of the most popular social media apps is Instagram. Instagram is part of the Facebook family and enables users to share photos […]
7 Steps to Receiving Startup Financing
So, you’re a startup, a new business idea starting from scratch with a dream of great success. All young entrepreneurial ventures need funding to get off the ground, to prove their validity, to survive, thrive, and grow. Indeed, it takes money to start and grow a business. Therefore, business funding is one of the first […]
Tips for Making Your Business Appear Larger
Despite examples of some of the world’s most profitable companies that initiated in makeshift quarters in garages, a stigma continues to exist about small businesses and startups. Many people are reluctant to do business with you unless you appear successful, but you can’t afford to upgrade your image if you don’t have clients. Here are […]
Reasons Why You Should Be Using Email Marketing
Small businesses are constantly looking for dynamic methods of marketing their goods and services. Researchers agree that email marketing is one of the most effective marketing tools. Here are some of the advantages of utilizing email marketing in your advertising campaigns. Create Leads Encouraging visitors to your website and social media platforms to receive emails […]
8 Tips for a Busy Entrepreneur to Be More Productive
Every entrepreneur in the country is busy at one thing or another, so being more productive can really be a challenge. Here are some ways that you can achieve greater productivity, so your business has a chance to grow and prosper. Establish Accountability It’s a good idea to set some objectives for any given time […]
The Importance of Digital Marketing for Business Growth
Digital marketing. It’s a familiar term and it’s not just for the big guys. Digital marketing is an essential business growth driver for large and small businesses of all types. What Does Digital Marketing Include? Digital marketing includes all marketing efforts that use the internet or an internet-connected mobile device. And since most Americans seem […]
6 Answers About Digital Marketing Analytics Questions
If you read even a small portion of my articles, then you have probably quickly realized that I’m a big proponent of doing measurement and analytics. If you are going to do social media, emails, content, or any type of online marketing correctly, then you need to set clear business goals. You also need to […]
Growing a Small Business with Merchant Cash Advance
Most small business owners are constantly seeking ways to increase cash flow and to build up a cash reserve which can be used to grow the business. In many cases, the solution might be to take out a loan, but that would commit you to a certain number of years where you’d have to repay […]