Content marketing isn’t just for SEO. Content is how you engage with your customer through your online presence. A good content strategy that gains an audience will help your SEO plan. Search engine rankings might get you noticed, but it’s your readers who convert to customers. Focus on customers first with your content marketing through these four ideas.
Storytelling is your narrative that keeps readers interested. Think about some of your favorite brands who do that. Progressive’s character Flo is an iconic mascot who has a brand following because of her story. People want to see what she will do next. You don’t need a mascot, but a good story line to pull people into your brand. Try to write to one customer instead of sounding like a marketer who is hawking a product.
Focus on Solutions
Marketing often wants to focus on products and services, but customers want solutions. Your user isn’t going to search for a brand name cleaning product. Rather, they’re more likely to ask, “how to get wine stains out of a tablecloth.” Think about how to have a conversation with your customer instead of promoting your product.
Use Social Media to Reach Your Audience
Facebook, Instagram, Twitter and every other platform has a unique audience that responds to different types of content. You can’t use the same post on Facebook that you would on Twitter. Adapt your content marketing plan to individual platforms and adjust as necessary.
Use Influencers as Part of Your Content Marketing Strategy
Any time you can reach a bigger audience, you should take advantage. To reach out digitally, one of your best bets can be through influencers to help you find an audience. Finding the right influencers for your brand can take some trial and error, but once you get influencers to distribute your brand, your content marketing can take off.