8 Tips for a Busy Entrepreneur to Be More Productive

Every entrepreneur in the country is busy at one thing or another, so being more productive can really be a challenge. Here are some ways that you can achieve greater productivity, so your business has a chance to grow and prosper. Establish Accountability  It’s a good idea to set some objectives for any given time […]

The Importance of Digital Marketing for Business Growth

Digital marketing. It’s a familiar term and it’s not just for the big guys. Digital marketing is an essential business growth driver for large and small businesses of all types. What Does Digital Marketing Include? Digital marketing includes all marketing efforts that use the internet or an internet-connected mobile device. And since most Americans seem […]

6 Answers About Digital Marketing Analytics Questions

If you read even a small portion of my articles, then you have probably quickly realized that I’m a big proponent of doing measurement and analytics. If you are going to do social media, emails, content, or any type of online marketing correctly, then you need to set clear business goals. You also need to […]

Growing a Small Business with Merchant Cash Advance

Most small business owners are constantly seeking ways to increase cash flow and to build up a cash reserve which can be used to grow the business. In many cases, the solution might be to take out a loan, but that would commit you to a certain number of years where you’d have to repay […]

How to Build Up Backlinks for Scalability

Long gone are the days when you could simply seek out backlinks by contributing to a content farm or article directory. Google’s multiple algorithm changes in the past half-decade have made this method obsolete. Today, only high-quality backlinks work, whereas links of poor quality can actually get your website deindexed in some extreme cases. In […]

How Quickly You Can Get Approved for an SBA Loan

There’s a lot that Small Business Administration officials and lenders are eager to help with, including resources for anyone starting a new venture. But there’s one thing they don’t want to be known for: handing out money fast. A variety of SBA loans are available for start-ups or business expansion plans, but they are usually […]

Tips for Getting Your Brand Messaging to Reach Generation Z

Who is Generation Z and why is this important to your business? This is the generation that has lived entirely in the digital world. Some people define Generation Z as those born after 1996. They are ethnically and racially diverse, on the cusp of full adulthood, and have been deeply affected by COVID-19. Furthermore, they […]

Why You Must Prioritize Trust in a Leadership Role

Trust is important in a relationship, especially when one person is in a leadership role. Employees want to know that their managers can be trusted. Trusted leaders inspire people to achieve the goals of the company. Leaders who are trusted retain good employees. Trust doesn’t happen overnight. Here are some ways to instill trust as […]