How to Build Up Backlinks for Scalability
Long gone are the days when you could simply seek out backlinks by contributing to a content farm or article directory. Google’s multiple algorithm changes in the past half-decade have made this method obsolete. Today, only high-quality backlinks work, whereas links of poor quality can actually get your website deindexed in some extreme cases. In […]
How Quickly You Can Get Approved for an SBA Loan
There’s a lot that Small Business Administration officials and lenders are eager to help with, including resources for anyone starting a new venture. But there’s one thing they don’t want to be known for: handing out money fast. A variety of SBA loans are available for start-ups or business expansion plans, but they are usually […]
Tips for Getting Your Brand Messaging to Reach Generation Z
Who is Generation Z and why is this important to your business? This is the generation that has lived entirely in the digital world. Some people define Generation Z as those born after 1996. They are ethnically and racially diverse, on the cusp of full adulthood, and have been deeply affected by COVID-19. Furthermore, they […]
Why You Must Prioritize Trust in a Leadership Role
Trust is important in a relationship, especially when one person is in a leadership role. Employees want to know that their managers can be trusted. Trusted leaders inspire people to achieve the goals of the company. Leaders who are trusted retain good employees. Trust doesn’t happen overnight. Here are some ways to instill trust as […]
How to Save Money on Advertising without Losing Quality
When it comes to advertising on Facebook or Instagram or using ads, the best advice anyone can give you is to be patient. The key to successful advertising is building a great foundation and, over time, look for easy to optimize your efforts. With that being said, here are some simple, but important things you […]
Everything You Need to Know About Merchant Cash Advances
Cash flow problems are common in business, especially among smaller companies and start-ups. When you don’t qualify for a bank loan or simply don’t want to deal with a long loan application, merchant cash advances can make an attractive alternative. This type of financing can be ideal for companies that accept credit card payments from […]
Tricks for Writing Copy for Advertising
Advertising copy is not always easy to write. It is not just about telling a customer they should buy your product. Since the internet has increased access to customers through advertising, audiences are used to seeing (and ignoring) ads, which means it is even more important for your copy to stand apart from competitors. Here […]
How to Start Managing Business Finances
While it’s probably safe to say that many entrepreneurs don’t start companies because they’re excited about business finances, no company will succeed without effective money management. The financial side of entrepreneurship becomes much easier if you employ the following strategies. Set Up a Business Bank Account and Credit Card Setting up a dedicated business bank […]
How to Stay Authentic When Using Influencer Marketing
While social media has made being a brand and building a brand easier, it has also made authenticity hard to come by. Customers are demanding companies to be more involved and responsible both within their businesses and outside of them. So with everyone turning to influencer marketing—using social media influencers to grow and engage with […]
Everything You Need to Know About Merchant Cash Advances
Cash flow problems are common in business, especially among smaller companies and start-ups. When you don’t qualify for a bank loan or simply don’t want to deal with a long loan application, merchant cash advances can make an attractive alternative. This type of financing can be ideal for companies that accept credit card payments from […]