How Social Media Has Changed the Relationship to Brands and Consumers

content-marketing

Social media channels have the collective goal of connecting humans around the world. Viewers of a post, picture, video or other content are encouraged to save it or share with other colleagues, perhaps with their own commentary attached. If all goes well, many people will continue to share the same item. Once many businesses saw […]

Understanding Business Credit Scores

Many entrepreneurs and entrepreneurs-to-be are curious about business credit scores, and with good reason: These credit scores aspect many aspects of running a business, especially when it comes to financing. This post serves as a primer on the topic. What They’re Used For It’s common to wonder what business credit scores are used for. They […]

9 Tips for Improving Your PPC Campaign

ppc

PPC campaigns can be very successful when you have a strategy and understand the pay-per-click advertising model. Without a strategy, you’re just throwing money out the window. Here are nine tips for honing your PPC campaign.  Know your goal. Measurable PPC campaign goals help you know if your marketing dollars were well spent. What is […]

Finding the Right Factoring Company for Your Business

factoring

Factoring can be a good way to support your business’s finances in order to meet your goals and objectives. However, there are lots of factoring companies available. It can be hard to know which one is best for your business. If you are considering factoring, here are some things that can help you pick the […]

How Social Media Has Changed the Relationship to Brands and Consumers

social-media

Social media channels have the collective goal of connecting humans around the world. Viewers of a post, picture, video or other content are encouraged to save it or share with other colleagues, perhaps with their own commentary attached. If all goes well, many people will continue to share the same item. Once many businesses saw […]

The Importance of Content Marketing Strategy

content

Effective content marketing strategy is one of the most important aspects of digital marketing. This refers to the creation, development, and management of various forms of media such as images, text, and videos. Statistics show that placing an emphasis on content marketing leads to multiple advantages such as a significant return on investment, increased brand […]

How to Clean Up Your Website

Spring cleaning can really spruce up your home and make you feel rejuvenated. You can get that same feeling with your website when you take some time to update your information and overhaul your look to make sure everything is current. Here are some spring cleaning tips for your website as part of your SEO […]