If you run a B2B business, you likely have an idea of how important email marketing is for generating interest in your products or services. Whether your efforts haven’t yielded satisfactory results or you’re looking to take strong campaigns to the next level, the following tips can help you get more out of your B2B email marketing efforts.
Know Your Audience
Business clients tend to fall into certain categories. For instance, some will want to buy products from your company in order to make their own products. (As an example of that, a clothing company might buy yarn from another company.) Others will want to buy items like office supplies to make their workspaces hum. Still, others will want to buy completed products to resell them. Then there are entities like hospitals and government institutions, which have unique requirements and needs.
The takeaway point is this: Before you send an email, make sure you know the type of client you’re reaching out to. Communications that are appropriate and effective for one may not work for another. List segmentation is a helpful practice in this area: Social Media Today reports that it can boost revenue by 760%.
Create Good Subject Lines
Many email marketing efforts fail because of dull, ill-formatted subject lines. Take the time to craft a subject line that will both stick out from other emails in a viewer’s inbox and entice them to open it. Emojis can help, especially for the purpose of making your subject lines distinct from others.
Focus on the Header
A striking header will also help your email stand out. Incorporating one is especially important because people receive dozens, if not hundreds, of emails every week. To achieve a professional, eye-catching look, the use of design software is advised.
Create Concise, Useful Content
When it comes to email marketing, many companies send out messages that are simply too long. Your messages should be short and focused on helping the receiver. Also, keep in mind that sometimes an image or graphic can reduce the need for words while communicating the same information.