How Social Media Has Changed the Relationship to Brands and Consumers

social-media

Social media channels have the collective goal of connecting humans around the world. Viewers of a post, picture, video or other content are encouraged to save it or share with other colleagues, perhaps with their own commentary attached. If all goes well, many people will continue to share the same item. Once many businesses saw […]

The Importance of Content Marketing Strategy

content

Effective content marketing strategy is one of the most important aspects of digital marketing. This refers to the creation, development, and management of various forms of media such as images, text, and videos. Statistics show that placing an emphasis on content marketing leads to multiple advantages such as a significant return on investment, increased brand […]

How to Clean Up Your Website

Spring cleaning can really spruce up your home and make you feel rejuvenated. You can get that same feeling with your website when you take some time to update your information and overhaul your look to make sure everything is current. Here are some spring cleaning tips for your website as part of your SEO […]

Tips for Writing On-Page Web Content

web-content

One of the most important aspects of reaching out to your target audience about your brand and your products, is to write great content for your website and your blog. The things you have to keep in mind when trying to write great web content is an understanding of your target audience, what works in […]