Why Demographics Matter for Increased Sales

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An ancient Greek maxim encouraged individuals to “know thyself.” Today’s smart marketing and sales executives use a different maxim: “know thy customer,” which has been called “The first commandment of marketing.” That knowledge is based on the study and application of demographics—population factors including age, race, and sex as well as employment, education, income, marriage, […]

Tips for Using Business Assets as Collateral for a Loan

cash flow

Entrepreneurs sometimes require outside funding in order to grow their businesses. One financing option to consider is asset-based lending. This involves using equipment, machinery, inventory, accounts receivables, or other business assets as collateral in order to obtain a loan. Advantages of this form of funding include quick approval times compared to traditional loans, the lack […]

How to Measure the Performance of Your Content Strategy

content

Developing a content strategy for your organization is only one step in the process of content marketing. However, you won’t know if your strategy is working unless you measure the performance. Measuring your strategy performance can help you determine return on investment and narrow your focus so that your strategy emphasizes what works for your […]

How to Get Started in Fix and Flip Real Estate

fix and flip

Fixing up and flipping old houses is a great way to break into the real estate world. Compared to building homes from the ground up, you have a solid foundation to build off and don’t need as much up-front capital to get started. But knowing where to begin takes a lot of consideration. Don’t go […]

The Right Time to Use Localized Content

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Localized content is tailored to the culture and interests of your intended audience. In the world of eCommerce, most businesses do not need to limit offering their products or services only to customers in their region. You can reach out to other consumers who seek a product like yours.  Sometimes creating localized content opens doors […]

A Beginner’s Guice to Equipment Financing

equipment-financing

Starting a new business means investing a lot of capital upfront to cover equipment costs. Equipment financing helps cover up to 100% of these costs quickly and easily. This type of financing has its ups and downs, so be sure to know what you are getting yourself into before taking this route. Qualifying For Equipment […]

How to Find the Gaps in Your Content Marketing Strategy

content

There is no doubt that content marketing has become immensely popular in today’s online world. Content marketing is simply the concept of consistently creating and distributing material that is valuable and relevant to an organization’s target audience so that it drives profitable customer action. As American film director Andrew Davis said, “Content builds relationships. Relationships […]

The Basics of Non-Recourse Invoice Factoring

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There are several different variations of invoice factoring which you might want to take advantage of, and there are some subtle differences between these types of arrangements which you should know about. Non-recourse invoice factoring consists of an agreement made between an alternative lender and a company where the company is not obliged to pay […]

Tips for Setting the Right Social Media Goals

seo

If you are utilizing social media platforms to attract potential buyers, customers, or clients, you know how impactful and powerful it can be. In fact, when used consistently, social media can positively impact conversion rates and overall revenues. The key to success is in setting the right social media goals; consider the following: Find your […]

How to Get Your Business Out of a Rough Patch with Financing

money

Financing gives companies the boost they need to recover after difficult times. Because of the numerous options available, it is imperative that business owners conduct research to find the funding choice that best fits their situation. Here are some possibilities that can give your business the necessary capital to see you through rough patches. Term […]