Tricks for Writing Copy for Advertising
Advertising copy is not always easy to write. It is not just about telling a customer they should buy your product. Since the internet has increased access to customers through advertising, audiences are used to seeing (and ignoring) ads, which means it is even more important for your copy to stand apart from competitors. Here […]
How to Start Managing Business Finances
While it’s probably safe to say that many entrepreneurs don’t start companies because they’re excited about business finances, no company will succeed without effective money management. The financial side of entrepreneurship becomes much easier if you employ the following strategies. Set Up a Business Bank Account and Credit Card Setting up a dedicated business bank […]
How to Stay Authentic When Using Influencer Marketing
While social media has made being a brand and building a brand easier, it has also made authenticity hard to come by. Customers are demanding companies to be more involved and responsible both within their businesses and outside of them. So with everyone turning to influencer marketing—using social media influencers to grow and engage with […]
Everything You Need to Know About Merchant Cash Advances
Cash flow problems are common in business, especially among smaller companies and start-ups. When you don’t qualify for a bank loan or simply don’t want to deal with a long loan application, merchant cash advances can make an attractive alternative. This type of financing can be ideal for companies that accept credit card payments from […]
How to Use Social Media for Customer Service
Social media has changed the way people are interacting with everyone, including businesses. It has become an easy way to quickly get in touch, leave a review, ask a question or in some instances, file a complaint, and every interaction or the lack of interaction either strengthens or weakens the bond between you and your […]
The Basics of Equipment Financing
One of the primary reasons any business owner would seek external financing is for the purpose of obtaining the equipment needed by the business. Everything from bulldozers to farm equipment to computers and office furniture needs to be purchased by companies before they can conduct normal business operations. Here’s what you need to know about […]
5 Ways to Lose the Fluff from Content Marketing
Content marketing can be a dynamic method of luring readers to your website. However many articles on the internet are bland, meaningless, and full of excess verbiage. Here are some strategies for delivering high-value content that readers will respect. Work Out Your Ideas The first iteration of a content idea is not usually the best […]
Business Loans for Health Food and Grocery Stores
This country is in the midst of a boom with the growth of interest in organic products and health foods. Statistics show that interest in organic products such as fruits, vegetables, dairy products, and meats has been exploding, and has experienced double-digit growth every year since 1997. That makes it a very worthwhile idea to […]
The Right Time to Rebrand Your Business
A brand speaks volumes about your mission and goals. It tells your clients and prospective customers what to expect from you. Your brand is one of the things that distinguishes you from your competition and may either make you or break you. Sometimes it’s vital to improve your brand to adjust to the changing trends […]
Choosing the Right Business Lines of Credit
One of the best ways of overcoming cash flow issues in your business is to secure business lines of credit. Whenever you have a shortfall or a gap with incoming revenue, that business line of credit can be used to purchase inventory, pay monthly bills, handle payroll, or even to take advantage of growth opportunities […]