3 Tips To Effectively Use Linkedin

The first tip is to make a great profile that has keywords, professional information, and a photo. A photo is probably one of the easiest ways to get clicks on a Linkedin profile. This will help others recognize you right away and grab their attention. Having keywords in the profile can get your Linkedin profile […]

Everything You Want to Know About SBA Loans

The term SBA loan is somewhat misleading because the Small Business Administration does not provide loans to business owners directly. Instead, the government organization offers a guarantee to lenders willing to approve loans for small business owners who struggle to obtain financing from other sources. If you took out an SBA loan from a local […]

How to Connect with Your Audience Through Content Marketing

Content marketing isn’t just for SEO. Content is how you engage with your customer through your online presence. A good content strategy that gains an audience will help your SEO plan. Search engine rankings might get you noticed, but it’s your readers who convert to customers. Focus on customers first with your content marketing through […]

Reasons Why Black-Owned Businesses Struggle to Get Financing

Many small business owners have struggled in navigating the COVID-19 crisis in the United States, and black-owned businesses have had significantly more difficulty. A report from two members of the New York Federal Reserve have shown that black-owned businesses have fared notably worse throughout the pandemic compared to white-owned businesses.  The study found that the […]

Tips for Selling on Instagram

Social media has become an international phenomenon. It has enabled people from across the globe to communicate and share lives with the touch of a button or the click of the mouse. One of the most popular social media apps is Instagram. Instagram is part of the Facebook family and enables users to share photos […]

7 Steps to Receiving Startup Financing

So, you’re a startup, a new business idea starting from scratch with a dream of great success. All young entrepreneurial ventures need funding to get off the ground, to prove their validity, to survive, thrive, and grow. Indeed, it takes money to start and grow a business. Therefore, business funding is one of the first […]

Tips for Making Your Business Appear Larger

Despite examples of some of the world’s most profitable companies that initiated in makeshift quarters in garages, a stigma continues to exist about small businesses and startups. Many people are reluctant to do business with you unless you appear successful, but you can’t afford to upgrade your image if you don’t have clients. Here are […]

Reasons Why You Should Be Using Email Marketing

Small businesses are constantly looking for dynamic methods of marketing their goods and services. Researchers agree that email marketing is one of the most effective marketing tools. Here are some of the advantages of utilizing email marketing in your advertising campaigns. Create Leads Encouraging visitors to your website and social media platforms to receive emails […]