Monthly Archives: August 2020

What Are Lookalike Audiences and How to Use Them in Facebook Ads

Many businesses want to resurrect their ad campaigns in a way that will yield true engagement with the right customers. We may have exhausted old email lists and progress may...... Read More

How Entrepreneurs Can Improve Their Networking

There’s an old saying that it’s not what you know, but who you know. Entrepreneurs need to develop a good network, to find new opportunities, to talk to people who...... Read More

Social Media Trends of 2020 to Pay Attention To

The new year is upon us, which means it’s time to look ahead at what 2020 will bring for social media. This post goes over several social media trends to...... Read More

Benefits of Financing Industrial Equipment

Businesses can’t grow without the proper equipment. In fact, outdated or missing equipment can put you far behind your competitors and impact your ability to compete in any market. When...... Read More

Building the Best Landing Pages

Landing pages are the first things that potential customers glimpse after clicking on advertisements. The goal is to inspire visitors to respond to your call to action and purchase your...... Read More

How Your Business Might Be Losing Cash Flow

Cash flow is one of the most critical ingredients for the success of any business: It’s how companies pay their bills and employees. However, this vital resource can leak in...... Read More

Why Demographics Matter for Increased Sales

An ancient Greek maxim encouraged individuals to “know thyself.” Today’s smart marketing and sales executives use a different maxim: “know thy customer,” which has been called “The first commandment of...... Read More

Tips for Using Business Assets as Collateral for a Loan

Entrepreneurs sometimes require outside funding in order to grow their businesses. One financing option to consider is asset-based lending. This involves using equipment, machinery, inventory, accounts receivables, or other business...... Read More