What Are Lookalike Audiences and How to Use Them in Facebook Ads


Many businesses want to resurrect their ad campaigns in a way that will yield true engagement with the right customers. We may have exhausted old email lists and progress may be downright stagnant when it comes to getting old audiences to bite when it comes to new ads. What’s a business to do. Fortunately there […]

How Entrepreneurs Can Improve Their Networking


There’s an old saying that it’s not what you know, but who you know. Entrepreneurs need to develop a good network, to find new opportunities, to talk to people who understand and to gain new insights. If you’re like most people in business, you’re probably busy and have a hard time keeping up with your […]

Social Media Trends of 2020 to Pay Attention To

social media

The new year is upon us, which means it’s time to look ahead at what 2020 will bring for social media. This post goes over several social media trends to keep an eye on, including changes in how people shop, how businesses sell products and build trust, and how people interact with content. Seamless Shopping […]

Benefits of Financing Industrial Equipment

equipment financing

Businesses can’t grow without the proper equipment. In fact, outdated or missing equipment can put you far behind your competitors and impact your ability to compete in any market. When it comes to production or larger machinery, having the most up-to-date equipment available is vital. However, paying for this industrial equipment can leave you stressed […]

Building the Best Landing Pages

landing pages

Landing pages are the first things that potential customers glimpse after clicking on advertisements. The goal is to inspire visitors to respond to your call to action and purchase your company’s products or services. However, statistics show that the conversion rates for most landing pages are abysmally low. Here are some tips on strengthening your […]

How Your Business Might Be Losing Cash Flow


Cash flow is one of the most critical ingredients for the success of any business: It’s how companies pay their bills and employees. However, this vital resource can leak in ways that may be easy to glance over at first but will become problematic over time. Be on the lookout for the following types of […]

Why Demographics Matter for Increased Sales


An ancient Greek maxim encouraged individuals to “know thyself.” Today’s smart marketing and sales executives use a different maxim: “know thy customer,” which has been called “The first commandment of marketing.” That knowledge is based on the study and application of demographics—population factors including age, race, and sex as well as employment, education, income, marriage, […]

Tips for Using Business Assets as Collateral for a Loan

cash flow

Entrepreneurs sometimes require outside funding in order to grow their businesses. One financing option to consider is asset-based lending. This involves using equipment, machinery, inventory, accounts receivables, or other business assets as collateral in order to obtain a loan. Advantages of this form of funding include quick approval times compared to traditional loans, the lack […]